DVD HD And Blu-ray Support
Paramount brands the majority of its HD content under the label 'Paramount High Definition' which is seen both on the title box cover and as an in-movie opening. Films from Paramount subsidiaries such as Nickelodeon Movies and MTV Films as well as from former sister studio DreamWorks SKG use no special branding, Paramount Vantage (another subsidiary) releases only select titles under the Paramount High Definition banner such as Babel.
In October 2005, Paramount announced that it would be supporting the HD video format Blu-ray Disc in addition to rival format HD DVD, becoming the first studio to release on both formats. Its first four HD DVD releases came in July 2006, and it released four titles on Blu-ray two months later. In August 2007, Paramount (along with DreamWorks SKG and DreamWorks Animation) announced their exclusive support for HD DVD. However, when other studios eventually dropped HD DVD and players for the technology stopped being manufactured, Paramount switched to Blu-ray. In May 2008, it released 3 titles on Blu-ray and continues to release its high-definition discs in that format exclusively. However, they are not a member of the Blu-ray Disc Association.