Spunky watches a commercial of a movie called Stray Dogs on TV and views the other dogs running outside. He goes through the dog door and joins the other canines to dig up the Bigheads' salmon bush. Ed sees this through the window and calls the pound on the dogs, who run away as Spunky is subsequently captured by the dog catcher minutes later.
Meanwhile, Rocko searches for Spunky and finds his collar on the Bigheads' front lawn. He infers that Spunky is at the dog pound and goes there to bail out his dog. But the dog catcher mistakes Rocko for a dog, even after the latter lucidly says that he is a wallaby, and tosses him in the cell with the other dogs. Rocko finally encounters Spunky and is appalled of the conditions of the cells, as well as how the dogs are being treated, and decides to write a letter to the city about the dog pound. Rocko and Spunky then manage to escape via sewer pipe, which leads to Rocko's house, where he comes across Heffer, who has been inside Rocko's house the whole time. Rocko tells Heffer that he is about to write a letter to the city about the dog catcher, only for Heffer to tell him that he just retired. Luckily for Rocko, O-Town is holding an election for a new dog catcher and he decides to run for the campaign.
When Rocko asks for the Bigheads' vote for him as dog catcher, Ed, feeling that Rocko would cause O-Town chaos by liberating the dogs, decides to run against Rocko, only for Bev to remind him that he is the most infamous citizen in O-Town. So with the help of the Chameleon brothers, Ed changes his image and the Chameleon brother spread a smear campaign about Rocko being a monster who causes a lot of chaos. During the election, everyone credulously believe the rumors of him and are quick to vote for Ed. When Rocko watches the results on TV with Heffer and Filburt, they discover that Ed had beaten Rocko in the election, as the latter had only two votes (one vote by himself and one vote by Filburt). Heffer sentimentally concedes that he had clandestinely voted for Ed. But Rocko isn't upset, for he is more worried over what will happen to the dogs rather than the election itself. He is later relieved when Filburt tells him that the voters passed a human doggie treatment bill, meaning that the dogs have been offered counseling, obedience training, and a first-class amusement park named K-9 Kingdom. In other words, everyone agreed with Rocko's idea. Furthermore, Ed, the dog catcher, has been relegated to a position as a pooper scooper, much to the toad's disgust.